Showing posts with label marketing. Show all posts
Showing posts with label marketing. Show all posts

Saturday, June 06, 2009

To Be Free

This article in Publishers Weekly (May 18, 2009) -- Rip My Book, Please -- is an interview with Chris Anderson, auhtor of Free: The Future of a Radical Price. Anderson makes some interesting points about the benefits of giving away content -- for FREE!!! -- online as a way to stimulate sales.  In an excerpt from the book, he quotes Tim O'Reilly, a publisher:
"...the enemy of the author is not piracy, but obscurity."
Neil Gaiman's offers of free downloading of a couple of his books for a limited time to promote them, resulting in increased sales of all his books, is also mentioned. There's some real food for thought here re: the changing economics of publishing online that could change the publishing industry for the next few decades. I might have to read the book. Maybe on the Kindle I'll be getting. :)